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105 Psychological Patterns To Help You Build Stuff That People Love

Curated & Optimised By Prathamesh Krisang

"I am a Filmmaker turned Growth Marketer & Behavioral Designer.

I started CoPatterns as a side-project in January 2019. It has been evolving ever since with more and more people using the pattern library. I knew a huge impact could be created by using insights from Behavioral Science. Mostly to create powerful products, campaigns, courses, content, ads or anything that humans interact with.

The problem was, most of these insights were hidden away in boring research papers or Wikipedia pages and were written in an academic language making it difficult to process and use in my day to day work as a maker of things. My objective was to make this knowledge accessible for myself and for others.

This library continuously keeps evolving. If you want to stay in the loop, I keep updating new insights that I discover through my "Daily Nuggets" Newsletter in a quick 200-300 words to other behavioral enthusiasts."

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Each pattern card below has,

FILTER THE PATTERNS BASED ON THE FOLLOWING 7 CATEGORIES.

  1. Title : Name of the pattern.
  2. Objective : Why should you use this pattern?
  3. Meaning : What is happening with your users?
  4. Situation : When to use it?
  5. Apply This Technique : How can you leverage this pattern?
  6. Source : Who discovered this pattern?

EXPLORE TENDENCIES & COGNITIVE BIASES

Optimize Your Product By Using Psychological Patterns Below. Filter By Objective...

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